Brand Founder
Founded by French-born hair stylist, Mel, Wild Queen Lab brings a fresh take
to the salon experience in Mandurah, WA. Where laidback luxe meets high-end
service. We embrace an effortless approach to style, specialising in bright,
blended blondes, effortless waves, and enhanced natural colours.
We communicate with a relaxed vibe that resonates with our clients, our
visual aesthetic, and our signature services. Our language is a fine balance of
an approachable, yet sophisticated tone.
We are dedicated to providing an elevated experience for every client. Our
focus is on creating a personalised treatment considerate of each client’s
unique needs and preferences, whilst incorporating spa-like techniques that
elevate the appointment beyond haircare to creating a true sense of escape.
At Wild Queen Lab, our expert stylists are the heart of our brand. They
possess an impeccable eye for detail and demonstrate their artistry with
every client. They communicate with professionalism, expertise, and
commitment to delivering premium standards. Our tone reflects their
passion and skill, instilling confidence in our high end services and premium
pricepoints.
Celebrating individuality is at the core of our brand. We embrace each client
and stylist’s unique qualities with an uplifting spirit. Our tone is inclusive and
empowering, celebrating diverse beauty and encouraging self-expression. We
avoid overdone styles and strive to enhance natural beauty, attracting those
with a strong vision for the hair they desire. Our dialogue with them is always
positive and affirming.
Overall, the tone of Wild Queen Lab is a balance of relaxed sophistication,
indulgent luxury, professionalism, and authenticity.
Our Brand Pillars
Our Brand Pillars
Laid Back Chic
Our studio and our style embodies effortless chic. Refined yet
undone, Wild Queen Lab is designed to evoke a relaxed vibe,
in how we relate to our clients, our aesthetic and our signature
services.
These are the fundamental building blocks to Wild
Queen Lab. With every creation we consider these
pillars that act as a springboard for ideas and are the
depth behind every form of communication.
Celebrating Individuality
We embrace each client and stylists’ uniqueness with an
uplifting spirit. We are not cookie-cutter or repetitive with our
styles, striving to enhance natural beauty and attract those
with a strong sense of self.
Expert Stylists
Our experienced stylists pride themselves on an eye for detail,
and an artful hand. Working closely with each client with a
professional manner and premium standards.
Elevated Experience
We are dedicated to creating a sense of individualised luxury
for each client. Incorporating spa-like techniques and a
bespoke treatment to elevate their hair treatment to a holistic
and indulgent experience.
I look forward to your stay.
Melanie
high-end service
High-end Service
Focusing on expert stylists and
carefully selected, premium
products, we will reference
industry specific terminology
woven with mentions of current ontrend techniques. Instilling a voice
of authority in hairdressing and a
sense of trust as premium service
providers. This is designed to not
only attract clients looking for a
high–end service but also serve to
attract future stylists.
Our Brand
Undone / Effortless / Cool / Laid Back / Luxe Relaxed / Aesthetic / Elevated /
Her. Experiential She is busy, yet breezy. She likes her schedule to be full, so her time in the salon is precious – just for her.
Her style is effortlessly undone yet elevated. Leaning on classics with an edge – well worn denim, relaxed tailoring…
always accented with signature sunkissed, loose waves. She appreciates the finer things – food and fashion are her forte, but at the same time she’s unfussy and effortless.
Values
Undone Beauty We honour the client’s experience as paramount to the Wild Queen Lab difference and understand that they prioritise their appointments as fundamental to their self care and beauty regime.
As such, we strive to create a sense of individualised luxury with each visit and convey these practices on our channels.
We encourage them to integrate these rituals into their at-home rituals, especially when it comes to maintaining treatments provided at the studio.